Welcome Home.
Not the kind of home that looks like it came out of a staging catalog. Not the kind that exists only for company. We're talking about your home. The one that smells like something you made from scratch on a Sunday. The one with the gallery wall you rearranged three times before it finally felt right. The one you keep tweaking because you've realized — probably somewhere around your early thirties — that the space you live in is actually a direct reflection of who you are. That realization? That's exactly where Apt24b lives.
So what is Apt24b, exactly?
It's a home goods brand rooted in culture, art, and the lived experience of people who take their space seriously. We create products — starting with home fragrances — designed to anchor a moment, set a tone, and tell a story the second someone walks through your door. Because scent is architecture you can't see. It shapes how a room feels before you even register what you're looking at.
But Apt24b is also a community. A hub for the design-curious, the self-taught, the endlessly inspired. We're building content — video, editorial, the works — for people who want to learn, create, and keep going. Whether you're just starting to think about how you want your space to feel or you're three mood boards deep on a room you haven't touched yet, there's something here for you. We're not a trend. We're a sensibility.
Pull up. Stay a while.
Apt24b is minority-owned, culture-native, and built from the ground up by people who live exactly the way you do. We're in the early chapters of something that's going to grow in ways we're genuinely excited about — new products, new content, new conversations.
But right now, today, we just want you to feel like you found your people.
Because you did.
We didn't build this for everyone. We built it for you.
You're the one who knows the difference between a vibe and an aesthetic. You treat your entryway like it's the first sentence of your autobiography. Your kitchen is a creative studio disguised as a functional space — and yes, you absolutely learned to cook during the pandemic, ran with it, and haven't looked back since. You follow architects, ceramicists, and interior designers the way other people follow athletes. You have opinions about light. Warm light, specifically.
You curate. You layer. You edit. You live intentionally.
Apt24b is for the people who do all of that and never needed permission to start.
A word on who we're for.
We're not racially specific, geographically bound, or limited to any one version of what a home looks like. Dope people exist everywhere. People who season their food, who take the time to get it right, who understand that the details are actually the whole thing — they're in every city, on every continent, in every kind of apartment, house, and space in between.
If you see your home as a living, breathing expression of yourself, you already belong here.
No velvet rope. No gatekeeping. Just a door that's always open.
Welcome to Apt24b. Welcome home.