RIMOWA Just Made Luggage You'll Actually Want to See
Most luggage tries to disappear. Black, navy, maybe gray if you're feeling bold. Something that blends into baggage claim and doesn't draw attention. RIMOWA just went the opposite direction — orange and magenta landing across their Essential and Groove collections, two colors that refuse to fade into the background.
This isn't about being loud for the sake of it. It's about using color to inject personality into travel without overcomplicating what already works.
color that means something
Orange arrives with energy — the rush of new cities, early flights, movement. Magenta brings something more curious, a saturated fuchsia that feels playful without trying too hard. Together, they create contrast that still reads cohesive, intentional rather than chaotic.
The Essential collection carries these tones through fully color-matched polycarbonate shells. Monochromatic, clean, no visual breaks. The details stay consistent with what RIMOWA does best: telescopic handles, multi-wheel systems, TSA-approved locks, dual-organization interiors. Inside, a zipped compartment on one side, the Flex Divider system on the other — packing that's efficient without feeling rigid.
It's backed by RIMOWA'S lifetime service guarantee, which matters when you're committing to a piece that stands out.
beyond the suitcase
The Groove collection expands the color story into lifestyle territory. The Groove Cross-Body Bag Small in orange is made in Italy from smooth calf leather, built with an adjustable strap and suitcase-inspired handle. It moves between travel and everyday use without feeling like it's trying to do too much.
New colorways also arrive across the Groove lineup: Chalk and Cognac for cross-body styles, Burgundy for the updated shopping bag. Orange extends to coordinated travel accessories — the Trifold Toiletry Pouch and packing cubes — rounding out the drop with a more complete, considered setup.
travel gear with intention
This is what happens when a heritage brand decides functional doesn't have to mean forgettable. RIMOWA’S been making luggage since 1898, built on precision and durability. Adding bold color doesn't change that foundation — it just makes the choice feel more personal.
Travel gear that reflects how you move, what you notice, the version of yourself you want to carry through airports and train stations. Not loud, just deliberate. Not trying to blend in, but not screaming for attention either.
Available now in RIMOWA stores worldwide and online.
Where color travels with you.