Meet the apt24b Mascot: LA’s Newest Neighbor

The apt24b mascot has officially arrived—and like any true Angeleno, he shows up with a key in hand, sneakers laced, and a whole lot of personality. Designed as the playful guardian of apt24b, he represents everything at the heart of our brand: creativity, community, and the small rituals that make home feel like home.

More than just a graphic, the mascot marks the next chapter in the apt24b universe. He’s your new neighbor wandering the streets of Los Angeles, carrying the spirit of apartment living, DIY culture, and West Coast imagination. As apt24b grows, so does the world around him—shaped by storytelling, intentional design, and the cultural symbols that define everyday life.

This collection brings that world to life across totes, hats, hoodies, and editorial illustrations. Each piece reflects our mission to open the door to creativity, keep things fun, and take the culture with you.